AI is Not the Solution; It’s a Tool
Partly created with AI Most organizations don’t start AI projects with a clear problem. They start with a statement like: “We should use AI for this.” That sounds forward-thinking. But it’s often where things go wrong. AI is not an objective. It’s not even a solution. It’s a tool; and like any tool, its value depends entirely on how and where you use it. The Pattern: Starting with the Wrong Question A common pattern in AI initiatives looks like this: A repetitive process is identified AI is suggested as the improvement A solution direction is quickly sketched Only later, the real complexity emerges What’s missing is not technology. It’s problem definition and system thinking . A Real Case: Automating Bill of Lading Processing We’re currently exploring an initiative to process bill of lading documents received via email. The objective is straightforward: Reduce manual effort by automatically extracting structured data from PDFs. The initi...